This is my first post… I’m taking my first steps into the world of bloggers now! It feels awkward at the moment, but I’ll put that down to being inexperienced. Hopefully I’ll get the hang of it soon enough. For my first post I can’t think of a better topic than the meaning and steps of setting up of this blog.
I started thinking about this some time ago and I though it’s just going to be as straight forward as setting up an email account, however as I went on to read about how to set up a blog . It took me quite some time to choose the name of the blog (partly because some of the other names I wanted were already taken and partly because I needed something that will state or, at least, indicate what will it be about).
Since everyone in marketing is now talking about the new form of marketing – namely moving from relationship marketing, to value based marketing – and everywhere the question floating in the air is “how do companies engage the savvy, demanding and sophisticated customers in this economic climate?”, this blog is going to look at this sort of issues, without claiming to either know or provide the answers. Hopefully, what it will provide is more of an overview of existing theories and methods being applied out there.
And so, d gr8 adventure of blogging begins… BRB 
BTW my name is Sabina Piter. I look forward to chatting / blogging with you… 
